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SPECIFICTION
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Instapage vs Poptin

Instapage

instapage.com

Poptin

poptin.com

Side by side

FigureInstapagePoptin
Price from$79/mo$2.08/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
APIYesYes
Plans published510
Spec score · Lead Capture Software8.0 (#26)8.6 (#9)
Spec score · Lead Generation Software8.1 (#20)8.6 (#12)
Spec score · Conversion Rate Optimization Software8.0 (#17)8.5 (#9)
Company historyInstapage's LinkedIn company profile lists San Francisco, California as headquarters and 2012 as the founding year.Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries.
Founded20122017
IntegrationsInstapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications.Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections.

Plans

Instapage

  • Create$99 a month
  • Optimize$199 a month
  • Create$948 a year
  • Optimize$1,908 a year
  • ConvertPriced on request

Instapage pricing →

Poptin

  • FreeFree
  • Free ForeverFree
  • Growth$19 a month
  • Basic$25 a year
  • Basic$25 a month
  • Pro$59 a month
  • Pro$59 a year
  • Agency$119 a year
  • Agency$119 a month
  • EnterprisePriced on request

Poptin pricing →

In their own words

Instapage

Instapage has no write-up on Specifiction yet; its figures are above.

Visit instapage.com

Poptin

Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).

Visit poptin.com