Instapage vs Poptin
Instapage
instapage.comPoptin
poptin.comSide by side
| Figure | Instapage | Poptin |
|---|---|---|
| Price from | $79/mo | $2.08/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Lead Capture Software | 8.0 (#26) | 8.6 (#9) |
| Spec score · Lead Generation Software | 8.1 (#20) | 8.6 (#12) |
| Spec score · Conversion Rate Optimization Software | 8.0 (#17) | 8.5 (#9) |
| Company history | Instapage's LinkedIn company profile lists San Francisco, California as headquarters and 2012 as the founding year. | Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries. |
| Founded | 2012 | 2017 |
| Integrations | Instapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications. | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. |
Plans
Instapage
- Create$99 a month
- Optimize$199 a month
- Create$948 a year
- Optimize$1,908 a year
- ConvertPriced on request
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).