Invisible Hand Technologies vs PriceBeam

Invisible Hand Technologies is a web platform for consumer brands and CPG manufacturers that turns store-level retail data into pricing and promotion recommendations. It models demand by SKU, retailer, and local market, then simulates outcomes before recommending price changes. Promotion analysis separates incremental sales from subsidized volume to identify value-creating or margin-destroying activity. Root-cause analysis traces changes in sales, margin, or share to price, promotion, distribution, availability, or competition, down to individual stores. The platform monitors competitor pricing and promotion trends and shows out-of-stock conditions across retailers carrying a customer’s products. Its machine-learning engine combines store-by-store price, promotion, and availability data collected up to daily with internal, market, and third-party data. Recommendations appear in dashboards, alerts, and inspectable plain-language answers from an AI assistant. Users can question what is happening, why, and what to do next, and challenge the reasoning.

PriceBeam’s RGM360 is a SaaS revenue growth management platform for combining market research, internal data, AI, and pricing simulations. Its market insights address willingness to pay, competitor price positioning, packaging and assortment, promotional benchmarks, and new-product pricing. Research options include Choice-Based Conjoint, MaxDiff, Gabor-Granger, and Newton-Smith methods, alongside AI. Predictive Research covers willingness-to-pay, comparative willingness-to-pay, assortment, value attributes, menu-based conjoint, and promotion studies. The RGM Optimizer & Simulator models market scenarios and can optimize pricing, assortment, and promotional strategies using Predictive Research or RGM Data Lake data. Data Lake imports vary by plan and can use Excel, an API, or an OData Endpoint; reports can be exported to Excel or PowerPoint, with OData export on higher tiers. PriceBeam says research is available in 127 countries and every project includes human quality control. The service has web and API access, a free trial for draft projects and demo scenarios, and no free plan. RGM Data Lake Individual costs $995 a month; other listed plan prices require contacting sales.