iris by Avelon vs Pointerly

iris by Avelon redirects affiliate clicks according to a shopper’s location, product availability, price and conversion performance. It can send a shopper to a local retailer that ships to them in their currency, or redirect to an in-stock product or a better price across its merchant network. Affiliates can choose among more than 800,000 products when creating a link, set a preferred merchant for a region, or restrict traffic to a specific retailer. Avelon says its feeds cover hundreds of retailers and that every retailer with an Avelon program is available in iris. Links can be shared in places such as Instagram bios, YouTube descriptions and websites. Link creation requires a verified Avelon affiliate account. The web service is free for verified affiliates, at free. Avelon describes its affiliate platform as sports-focused and serving brands, publishers, creators and athletes. Its integrations include Shopify, WooCommerce, BigCommerce, CraftCMS, Magento/Adobe, Citrus Lime and Push Retail; it also provides affiliate onboarding, guides and troubleshooting resources.

Pointerly is an affiliate operations platform combining smart links, bio pages, analytics, AI content, creator-brand campaigns, and team workflows. Its smart links can direct audiences to an appropriate app or local store while keeping affiliate tags. The Free plan includes 50 links, basic analytics, Deals search and saving, one bio page, one affiliate tag, and five AI post generations per day. Pointerly Connect, a Chrome extension, supports affiliate link creation and Amazon workflow tools. Listed integrations include Meta, Instagram, Google Drive, Dropbox, Slack, Notion, Google Sheets, Zapier, Shopify, and HubSpot; TikTok is marked “Soon.” Pointerly says it encrypts connections with TLS 1.2 or higher and stored database data with AES-256, and uses row-level security for team data isolation. It also says it does not sell, rent, or trade personal or analytics data. Plans are scoped per workspace, so each team owned by an account holder has its own plan. The platform is available on the web and as an extension. The Individual plan costs $24.00 per month, billed monthly.