Isentia vs Newswire

Isentia is a media intelligence platform that monitors and analyzes print, broadcast, online and social media coverage. It tracks brand mentions across more than 6,000,000 data sources, according to the company, and covers Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit. Users can organize topics, sort and filter coverage, and receive real-time push notifications. Sentiment analysis helps assess coverage, while configurable dashboards let teams select charts and metrics for campaign, crisis, tracking or monthly reports. Dashboards can be turned into interactive branded reports shared by weblink or PDF. Connect provides a media database with more than 50,000 Asia-Pacific contacts and tools for distributing releases to selected journalists. The mobile app offers customizable content feeds, notification options, item sharing and an embedded radio and TV player. Lumina is described as an AI suite for PR and communications; Lumina AI View tracks sources cited by models such as Gemini, ChatGPT and Claude when discussing an organization. Isentia is available on web, iOS and Android. Pricing is paid and available on request.

Newswire is a web platform for press release and multimedia distribution, with tools for media outreach and campaign monitoring. Its Media Suite combines a media database, pitching, monitoring, a media room, and release distribution. Distribution packages can reach channels including AP News, Yahoo, Nexstar, Benzinga, and Digital Journal. Analytics include campaign performance data, PDF reports, email open and click tracking, and social engagement metrics; users can also add Google Analytics code to the member panel. Custom keyword alerts can arrive in real time or on hourly, daily, or weekly schedules, with no stated limits on alerts or users. Newswire describes media lists and journalist pitching for small businesses, PR agencies, and in-house teams. It reviews submissions and says notifications are sent within a few hours. Toll-free phone and chat are listed as support options. Services are priced on request, while public distribution options are charged per release: STARTER is $399, paid once, STATE DISTRIBUTION is $599, paid once, BASIC is $659, paid once, and FEATURE is $965, paid once. The public page does not show an ongoing software subscription price.