Isentia vs Signal AI
Isentia
isentia.comSignal AI
signal-ai.comSide by side
| Figure | Isentia | Signal AI |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 0 | 1 |
| Spec score · Media Monitoring Software | 7.6 (#6) | 7.5 (#9) |
| Spec score · Social Media Listening Software | 7.8 (#30) | 7.8 (#33) |
| Alert channels | push notifications | email,Slack |
| Analytics | Users can configure dashboards, select charts and metrics, and create multiple dashboards for campaign reports, crisis monitoring, campaign tracking or monthly reporting. | Interactive analytics track brands, competitors, and industries to surface themes, high-impact stories, narrative opportunities, and business risks. |
| Founded | 1982 | 2013 |
| Headquarters | Sydney, New South Wales, Australia | The company page lists a United Kingdom office at Floor 4, The Script, 44 Featherstone Street, London EC1Y 8RN, but does not explicitly identify it as headquarters. |
| Integrations | The Isentia app supports sharing media items using a phone’s native sharing functionality. | Signal AI offers an API for business intelligence solutions and Model Context Protocol support for LLMs and AI agents, including Claude, ChatGPT, and Copilot. |
| Intended users | The company describes its platform as a tool for communications professionals navigating the media landscape. | The platform is presented for Chief Communications Officers, Chief Risk Officers, corporate communications teams, PR teams, and enterprise risk managers. |
| News monitoring | Yes | Yes |
| Sentiment analysis | Yes | Yes |
| Support | Isentia says customers receive a local, dedicated account management team, and its support page lists [email protected] and a free online help site. | The reputation platform page says its Customer Success team is available to help customers get value from the platform. |
| Web monitoring | Yes | Yes |
Plans
In their own words
Isentia
Isentia is a media intelligence platform that monitors and analyzes print, broadcast, online and social media coverage. It tracks brand mentions across more than 6,000,000 data sources, according to the company, and covers Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit. Users can organize topics, sort and filter coverage, and receive real-time push notifications. Sentiment analysis helps assess coverage, while configurable dashboards let teams select charts and metrics for campaign, crisis, tracking or monthly reports. Dashboards can be turned into interactive branded reports shared by weblink or PDF. Connect provides a media database with more than 50,000 Asia-Pacific contacts and tools for distributing releases to selected journalists. The mobile app offers customizable content feeds, notification options, item sharing and an embedded radio and TV player. Lumina is described as an AI suite for PR and communications; Lumina AI View tracks sources cited by models such as Gemini, ChatGPT and Claude when discussing an organization. Isentia is available on web, iOS and Android. Pricing is paid and available on request.
Signal AI
Signal AI provides reputation and risk intelligence for organizations tracking external information about brands, competitors and business risks. Its platform covers more than 226 markets and 120 languages, and its AIQ engine processes over 5.5 million articles daily. Reputation monitoring searches media, podcasts, broadcasts, regulatory documents, social media and LLM citations, with continuous monitoring of saved searches. Analytics surface themes, high-impact stories, narrative opportunities and potential business risks. The platform offers unlimited real-time alerts for coverage and developing narratives, while article-level unique visitor counts come through partnerships with more than 5,000 publishers. Risk tools map an organization’s risk register against external signals and provide assessments with impact, likelihood, trajectory and time horizon. Ask AIQ retrieves relevant data and generates answers about coverage, competitors and risk exposure. API access covers reputation and risk endpoints, and MCP support is offered for LLMs and AI agents including Claude, ChatGPT and Copilot. Insights link to published material, and Signal AI describes its data as licensed and source-traceable. Pricing is on request; access is via web and API.