Isentia vs Talkwalker

Isentia is a media intelligence platform that monitors and analyzes print, broadcast, online and social media coverage. It tracks brand mentions across more than 6,000,000 data sources, according to the company, and covers Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit. Users can organize topics, sort and filter coverage, and receive real-time push notifications. Sentiment analysis helps assess coverage, while configurable dashboards let teams select charts and metrics for campaign, crisis, tracking or monthly reports. Dashboards can be turned into interactive branded reports shared by weblink or PDF. Connect provides a media database with more than 50,000 Asia-Pacific contacts and tools for distributing releases to selected journalists. The mobile app offers customizable content feeds, notification options, item sharing and an embedded radio and TV player. Lumina is described as an AI suite for PR and communications; Lumina AI View tracks sources cited by models such as Gemini, ChatGPT and Claude when discussing an organization. Isentia is available on web, iOS and Android. Pricing is paid and available on request.

Talkwalker has no write-up on Specifiction yet; its figures are above.