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SPECIFICTION
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itemit vs Prey

itemit

itemit.com

Prey

preyproject.com

Side by side

FigureitemitPrey
Price from£33.25/mo$1.30/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
WindowsYesYes
macOSYesYes
Linux—Yes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published36
Spec score · Asset Tracking Software8.4 (#10)8.4 (#11)
Company historyitemit says it was born from Redbite Solutions Ltd, co-founded in 2006 as a University of Cambridge spin-out.The maker's about page says Prey was launched in 2009 in Santiago, Chile.
Founded20062009
HeadquartersCambridge, United Kingdom548 Market St. #30152, San Francisco, CA 94104, USA
IntegrationsThe PowerUps page lists Slack integration and marks Xero integration as coming soon.The Developer API can be used to build external integrations, and Prey publishes deployment instructions for JAMF.
Purposeitemit is cloud-based asset tracking software for locating and managing assets and equipment.Prey is a device security solution for locating and recovering lost or stolen devices and managing device fleets.
TrackingAssets can be tagged with QR codes, barcodes, RFID, or GPS trackers, and scans update their last-seen location.Features include active tracking, missing reports, Wi-Fi triangulation, location history, and geofences.

Plans

itemit

  • STARTER£399 a year
  • PRO£1,599 a year
  • INDUSTRIAL£2,999 a year

itemit pricing →

Prey

  • Prey Starter$2.99 a month
  • Prey FreeFree
  • Prey Tracking$1.30 a month
  • Prey Protection$1.95 a month
  • Prey Full Suite$2.25 a month
  • Prey Starter$2.99 a month

Prey pricing →

In their own words

itemit

itemit is cloud-based asset tracking software for locating and managing equipment across a team. Assets can be tagged with QR codes, barcodes, RFID, or GPS trackers, with scans updating their last-seen location. A booking system records reservations and who has each item, helping teams avoid double bookings. Asset profiles can hold photos, documents, receipts, and manuals; the software also supports audits, custom reports, and data exports. Its iOS and Android apps can access asset data offline, and the product is listed for Android, iOS, macOS, web, and Windows. The REST API is a Pro add-on and is included with Industrial. Slack is listed as an integration, while Xero is marked as coming soon. Plans cover up to 10,000 assets, with a quote requested for larger collections. Starter is positioned for small teams, Pro for whole-team tracking, and Industrial for larger organisations seeking automation. There is no free plan, but a 14-day trial does not require a credit card. Pricing starts at £33.25/mo (annual).

Visit itemit.com

Prey

Prey helps locate and recover lost or stolen devices while giving administrators tools to manage device fleets. Its tracking features include active tracking, missing reports, Wi-Fi triangulation, location history, and geofences. Admins can remotely lock screens, sound alarms, send messages, or mark devices as missing. Data protection options include custom wipe, remote encryption, factory reset, file retrieval, and a Windows kill switch. Fleet tools cover automated actions, status dashboards, bulk actions, labels, search, roles, permissions, and a developer API. Prey lists encrypted and authenticated agent communications, two-factor verification, SAML/SSO, and SSL/TLS support. File retrieval handles one file at a time, up to 25 MB, with files hosted for 30 days. A free plan is available; paid plans start at $1.30 per month per slot, billed annually. Prey supports Android, iOS, Linux, macOS, web, Windows, and API access, with Linux support officially limited to Ubuntu.

Visit preyproject.com