Jet Interactive vs TAPIMaster

Jet Interactive provides call tracking and cloud telephony on its own Australian telco network. Its call tracking links calls to campaigns, ads and keywords, including through dynamic number insertion. Call handling includes hosted PBX, call flows, IVR, queues, voicemail and softphone apps. Jet Call Vault records and transcribes calls, texts and voicemail, which can be searched in Jet Hub. The integrations page lists 36+ native integrations, REST API and webhooks, including Google Ads, GA4, Meta, HubSpot, Microsoft Ads and Salesforce. CRM Sync logs calls in real time and matches contacts. Listed plans include a Pay Per Call tracking number for A$10 a month per number, with calls charged at 6¢/min, and Business Phone for A$25 per user per month; both are month to month and ex GST. Onboarding is included with all plans. Australian-based support is available by help centre, email, phone and portal live chat during business hours. Call-tracking bundles include unlimited inbound calls up to 1,000 calls per month; calls must be answered on a Jet App or Jet Business Phone, or an additional $40/mo applies.

TAPIMaster integrates telephony functions into company software through client-side or server-side interfaces. Its client/server product controls workplace phones connected to a central telephone system. A plugin can enable calls from employees’ programs and show notifications for incoming calls; interfaces may also support controls such as call forwarding and call pickup. Client interfaces place telephony functions in a program’s user interface, while server interfaces provide a central integration point. For web applications, the provider directs users to the TAPIMaster Server IP interface.

Tools include a line monitor for testing TAPI drivers and a TSP Emulator that installs a virtual telephone system on a PC. An executable TAPI driver can start programs or HTTP(S) calls through TAPI MakeCall, and TMConnect adds a Third Party TAPI interface to a phone system. The free small-business client/server plan costs nothing and is limited to four employees or one workstation, with at most four clients. It supports programming interfaces for one client and disables some server functions. Non-customers generally receive no support; installation and usage videos are available.