Jetpack Stats vs Mixpanel

Jetpack Stats provides a dashboard for understanding website audiences, traffic, and content performance. It reports real-time visitors, likes, comments, referrers, visitor countries, link clicks, video plays, and file downloads. Content views include top posts and pages, author performance, publishing trends, 7-day Highlights, and Year in Review. Stats can also show subscriber counts and social follower totals, surface WooCommerce orders and product trends, and monitor Jetpack Ads earnings. The free Jetpack mobile app supports monitoring on iOS and Android, while the product is also listed for web and API use. Jetpack says Stats can be used alongside Google Analytics on the same WordPress installation, and that data can be downloaded as CSV. Data retention is unlimited. The pricing model is freemium, with a free plan; the listed Free plan costs nothing. Free Stats is described as for personal sites, while paid Stats starts at 10,000 monthly site views. Jetpack is among Automattic’s products; Jetpack has operated since 2005, and its headquarters are in San Francisco, California, USA.

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.