Jetpack Stats vs Umami

Jetpack Stats provides a dashboard for understanding website audiences, traffic, and content performance. It reports real-time visitors, likes, comments, referrers, visitor countries, link clicks, video plays, and file downloads. Content views include top posts and pages, author performance, publishing trends, 7-day Highlights, and Year in Review. Stats can also show subscriber counts and social follower totals, surface WooCommerce orders and product trends, and monitor Jetpack Ads earnings. The free Jetpack mobile app supports monitoring on iOS and Android, while the product is also listed for web and API use. Jetpack says Stats can be used alongside Google Analytics on the same WordPress installation, and that data can be downloaded as CSV. Data retention is unlimited. The pricing model is freemium, with a free plan; the listed Free plan costs nothing. Free Stats is described as for personal sites, while paid Stats starts at 10,000 monthly site views. Jetpack is among Automattic’s products; Jetpack has operated since 2005, and its headquarters are in San Francisco, California, USA.

Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.