Journey Insight by Alterian vs Semrush
Journey Insight by Alterian
alterian.com
Semrush
semrush.comSide by side
| Figure | Journey Insight by Alterian | Semrush |
|---|---|---|
| Price from | $249/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| API | — | Yes |
| Plans published | 4 | 13 |
| Spec score · Customer Journey Analytics Software | 7.9 (#11) | 8.4 (#6) |
| Headquarters | Denver, Colorado, United States | Boston, Massachusetts, United States |
| Integrations | Journey Insight MCP connects market and competitor intelligence to Claude, ChatGPT, and other MCP-compatible tools, subject to account plan limits. | Report plans integrate with Google Analytics, Google Search Console, and third-party services. |
Plans
Journey Insight by Alterian
- Free PlanFree
- Professional Plan$249 a month
- Premium Plan$2,500 a month
- Enterprise PlanPriced on request
Semrush
- FreeFree
- FreeFree
- SEO$117.33 a month
- StarterPrice not published
- Pro+Price not published
- AdvancedPrice not published
- Base Report$10 a month
- Pro Report$20 a month
- Additional Users$45 a month
- Lead Generation$90 a month
In their own words
Journey Insight by Alterian
Journey Insight by Alterian analyzes anonymized customer journey data drawn from millions of users and billions of browsing events across the open web. It maps activity before, during, and after a visit, including search, comparisons, referrals, and competitor activity. Reports cover web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research; availability depends on the plan. Insight Copilot provides conversational AI analysis, with daily usage limits that vary by plan. Its MCP connector links market and competitor intelligence to Claude, ChatGPT, and other compatible tools, subject to account limits. The connector is read-only: it cannot access raw panel-level data, create custom visualizations, or take actions inside Journey Insight. Users can download visualizations, supporting data, and AI answers as images or text. The web service has a free plan with no expiry or credit-card requirement and requires no setup, integrations, or IT support. Paid access starts at $249 per month; there is no time-limited free trial. Alterian is headquartered in Denver, Colorado.