Kajabi vs Substack
Kajabi
kajabi.com
Substack
substack.comSide by side
| Figure | Kajabi | Substack |
|---|---|---|
| Price from | $179/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Membership Site Platforms | 9.1 (#6) | 9.4 (#2) |
| Spec score · Publishing and Subscriptions Software | 9.1 (#2) | 8.7 (#5) |
| Spec score · Podcast Monetization Platforms | 8.9 (#7) | 8.6 (#10) |
| Company legal name | Crunchbase lists the legal names Kajabi, LLC and Kajabi Financial, LLC. | Crunchbase lists the legal name as Substack Inc. |
| Free plan | No | Yes |
| Funding news | Kajabi announced a $550 million growth financing led by Tiger Global on May 4, 2021, at a valuation above $2 billion. | On July 17, 2025, Substack announced a $100 million Series C led by BOND and The Chernin Group, with participation from Andreessen Horowitz, Rich Paul and Jens Grede. |
| Integrations | Official integrations include Zapier, Stripe, Segment, PayPal, Meta Pixel, Mailchimp, Google Tag Manager and Google Analytics. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Rating on Apple App Store | 4.3 out of 5 from 7.4K ratings | 4.9 out of 5 from 540K ratings |
| Rating on Capterra | 4.4 out of 5 from 230 reviews | 0 out of 5 from 0 reviews |
| Rating on G2 | 4.1 out of 5 from 93 reviews | 4.3 out of 5 from 17 reviews |
| Rating on GetApp | 4.4 out of 5 from 230 reviews | 0 out of 5 from 0 reviews |
| Rating on Google Play | 4.1 out of 5 from 28.5K reviews | 4.8 out of 5 from 319K reviews |
| Rating on Trustpilot | 3.4 out of 5 from 2,347 reviews | 1.5 out of 5 from 182 reviews |
| Rating on TrustRadius | 8.3 out of 10 from 71 reviews | 9.2 out of 10 from 13 reviews |
| Support | Kajabi advertises live team Q&A webinars each Wednesday and Friday. | Substack directs users to its Help Center for FAQs and walkthroughs and handles subscriber support questions on behalf of writers. |
| What it does | Kajabi combines product creation, marketing, payments and client delivery for knowledge businesses. | Substack is a publishing and subscription platform for writers, podcasters, video creators and media companies, combining content creation, email distribution, payments, community and analytics. |
Plans
Substack
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptionsPrice not published
In their own words
Substack
Substack is a publishing platform for writers, creators, and subscribers, bringing posts, newsletters, podcasts, video, live streams, and pages into one publishing flow. Its editor supports scheduling, autosaved drafts, version history, templates, SEO metadata, and headline A/B testing. Creators can offer free or paid posts, subscriptions, trials, gifts, and group plans. Discovery tools include recommendations, Notes, leaderboards, referrals, and search; audience segmentation and email automation are also available. Podcast episodes can be distributed automatically to Apple Podcasts and Spotify, while video can go automatically to YouTube and LinkedIn. Publishing is free. When creators enable paid subscriptions, Substack keeps 10% of subscription revenue, and Stripe charges payment processing fees. Creators own their intellectual property and mailing list and can export their data. Substack serves writers, journalists, podcasters, video creators, experts, educators, and media companies. It is available on the web, Android, and iOS. Substack directs users to its Help Center and handles subscriber support questions on behalf of writers.