KALO IQ vs Upfluence
KALO IQ
kaloiq.com
Upfluence
upfluence.comSide by side
| Figure | KALO IQ | Upfluence |
|---|---|---|
| Price from | $79/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 7.8 (#81) |
| Analytics | KALO IQ provides audience quality, interests, demographics, engagement, growth and performance analytics. | The platform tracks campaign sales and ROI and displays metrics including revenue, average order value, commissions, clicks, and views. |
| API | The REST API returns JSON, uses bearer-token authentication over HTTPS and exposes creator search, audience metrics, fake-follower checks, lists, campaigns, webhooks and exports. | The Upfluence API uses REST and JSON, requires authentication, and enforces rate limits. |
| Campaign management | Yes | Yes |
| Creator database | The platform advertises 100M+ hand-verified US creators and says its 15-person team excludes bots, fake-follower accounts and creators outside the US. | The pricing comparison lists a database of 14M+ creators across all three plans. |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | Listed integrations include Amazon Attribution, Shopify, Adobe Commerce, BigCommerce, WooCommerce, Gmail, Outlook, Klaviyo, Zapier, and Hootsuite. |
| Performance analytics | Yes | Yes |
| Privacy | The privacy policy says KALO IQ does not sell personal information and allows users to request access, correction, deletion or export. | Upfluence says its privacy policy applies to global operations and that it uses safeguards such as Standard Contractual Clauses for certain international data transfers. |
| Product | KALO IQ is an all-in-one influencer marketing platform for US brands and agencies. | Upfluence is an influencer marketing platform for discovering creators, managing campaigns, tracking performance, and paying creators. |
| Security | KALO IQ says it uses encryption in transit, access controls and regular system reviews, while acknowledging that no transmission or storage method is fully secure. | The pricing comparison lists two-factor authentication and role-based permissions for all three plans. |
| Support | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. | The pricing FAQ says every client gets a dedicated account manager and that plans include free self-serve onboarding. |
Plans
Upfluence
- Find High-Impact CreatorsPrice not published
- Scale Creator ProgramsPrice not published
- AutopilotPrice not published
- Autopilot PlanPriced on request
- Find CreatorsPriced on request
- Scale ProgramsPriced on request
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.
Upfluence
Upfluence is paid influencer-marketing software for discovering creators, running campaigns, measuring performance, and paying creators. Its database contains more than 14 million creators across the listed plans. Jaice AI provides creator recommendations, campaign creation, and personalized outreach. Discovery features include creator search and contact, applications, lookalike discovery, and AI-assisted email personalization. Campaign tools include workflows, ecommerce integrations, CRM, affiliate and discount features, sales analytics, and social listening, depending on plan. Analytics track campaign sales and return on investment, with metrics such as revenue, average order value, commissions, clicks, and views. Upfluence Pay supports worldwide payouts in any currency; Autopilot adds multi-currency payments and automatic 1099 and W9 generation. Integrations include Amazon Attribution, Shopify, Adobe Commerce, BigCommerce, WooCommerce, Gmail, Outlook, Klaviyo, Zapier, and Hootsuite. The web and API versions use REST, JSON, authentication, and rate limits. Pricing is custom-quoted, with no free plan and a 12-month minimum contract.