Keen vs Paramark
Keen
keends.comParamark
paramark.comSide by side
| Figure | Keen | Paramark |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 0 | 3 |
| Spec score · Marketing Performance Management Software | 7.5 (#11) | 6.8 (#20) |
| Founded | Keen says it was founded in 2010 and pivoted to a SaaS model in 2015. | 2023 |
| Headquarters | Keen lists its headquarters at 167 E. Chatham St., Suite 300, Cary, North Carolina 27511. | United States |
| Modeling | Keen uses informed priors and pre-built response curves to start custom models, then updates them as data grows. | Paramark says it runs over 60 Bayesian models to find a fit for each company. |
| Product | Keen is an AI-native marketing operating system built on Bayesian econometrics that measures media spend, automates weekly plans, and forecasts the likelihood of reaching goals. | Paramark combines incrementality testing, marketing mix modeling, and scenario planning for marketing measurement. |
| Support | Keen describes client service and support as part of its customer experience and provides a contact form, phone number, and email address. | Plans include personalized implementation, white-glove onboarding, bi-weekly reviews with a marketing measurement expert, and a dedicated Growth Advisor. |
Plans
Paramark
- AdvancedPrice not published
- EnterprisePrice not published
- EssentialsPrice not published
In their own words
Keen
Keen is an AI-native marketing operating system for measuring media spend, building weekly buying plans, and forecasting the likelihood of reaching business goals. Its approach uses Bayesian econometrics, informed priors, and pre-built response curves that Keen says update as data grows. The platform says it separates marketing lift from external macroeconomic shifts, measures ROI across brand and commerce, and can quantify long-term brand effects. Its plans connect measurement to revenue and profit goals and can account for seasonality, media costs, budget floors, and inventory limits. Forecasts include goal probabilities, revenue ranges, and risk analysis; Keen claims up to 95% accuracy. Access options include SaaS, an MCP and headless API, or a managed service. The API can bring benchmarks, priors, plans, and forecasts into existing tools and receive actual results to trigger replanning. Keen lists integrations with 275+ tools and partners, including HubSpot, AWS, Snowflake, Meta, Google, TikTok, and Shopify. Pricing is on request, and a 14-day trial is listed.