Skip to content
SPECIFICTION
Get listed

Paramark

paramark.com

Web
Visit paramark.com
Spec score 6.8 #20 of 24 in Marketing Performance Management Software

Spec sheet

Product
Paramark combines incrementality testing, marketing mix modeling, and scenario planning for marketing measurement.Read 3 Oct 2026 · paramark.com
Support
Plans include personalized implementation, white-glove onboarding, bi-weekly reviews with a marketing measurement expert, and a dedicated Growth Advisor.Read 3 Oct 2026 · paramark.com
Headquarters
United StatesRead 28 Sep 2026 · paramark.com
Founded
2023Read 28 Sep 2026 · paramark.com
Company
The company page identifies Pranav Piyush as CEO and co-founder and Pete Belknap as CTO and co-founder.Read 3 Oct 2026 · paramark.com
AI and advisors
Paramark describes AI agents working alongside human growth advisors who help customers test, interpret results, and plan next steps.Read 3 Oct 2026 · paramark.com
Annual billing
Listed prices are billed annually; semi-annual, quarterly, and monthly billing are available for an additional fee, and startup pricing is available on request.Read 3 Oct 2026 · paramark.com
Experiment design
Incrementality tests can assess channel or campaign spend, new channels, campaign creative or audience, bidding strategies, and prices or offers.Read 3 Oct 2026 · paramark.com
Ideal customers
Essentials is described for teams starting with advanced measurement and fewer channels, Advanced for businesses spending $10M+ across many channels and segments, and Enterprise for established organizations with advanced needs.Read 3 Oct 2026 · paramark.com
Integrations and access
The Advanced and Enterprise plans list API and data export, while MCP servers are marked coming soon.Read 3 Oct 2026 · paramark.com
MMM
Its continuous marketing mix modeling reports on impressions, reach, and costs across paid, owned, earned, brand, performance, online, and offline marketing.Read 3 Oct 2026 · paramark.com
Modeling
Paramark says it runs over 60 Bayesian models to find a fit for each company.Read 3 Oct 2026 · paramark.com
Refresh cycle
The site says MMM reports refresh weekly and incrementality test results feed back into the model monthly.Read 3 Oct 2026 · paramark.com

Plans and prices

Advanced Price not published Billed annually · one invoice 2 Marketing Mix Models · unlimited channels · unlimited incrementality tests/yr · hierarchical models · API and data export · unlimited users Read 3 Oct 2026 · paramark.com
Enterprise Price not published Billed annually · one invoice 3+ Marketing Mix Models · unlimited channels · unlimited incrementality tests/yr · hierarchical models · API and data export · unlimited users · custom pricing Read 3 Oct 2026 · paramark.com
Essentials Price not published Billed annually · one invoice 1 Marketing Mix Model · unlimited channels · unlimited incrementality tests/yr · unlimited users Read 3 Oct 2026 · paramark.com

Every Paramark plan and price →

Where Specifiction places it

Alternatives to ParamarkAll alternatives →