Cassandra vs Paramark
Cassandra
cassandra.appParamark
paramark.comSide by side
| Figure | Cassandra | Paramark |
|---|---|---|
| Price from | €2,700/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Marketing Performance Management Software | 8.1 (#3) | 6.8 (#20) |
| Company | Cassandra says it was founded in January 2023 by Cristian Nozzi and Gabriele Franco. | The company page identifies Pranav Piyush as CEO and co-founder and Pete Belknap as CTO and co-founder. |
| Founded | 2023 | 2023 |
| Headquarters | Milan, Italy | United States |
| Product | Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth. | Paramark combines incrementality testing, marketing mix modeling, and scenario planning for marketing measurement. |
| Support | The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training. | Plans include personalized implementation, white-glove onboarding, bi-weekly reviews with a marketing measurement expert, and a dedicated Growth Advisor. |
Plans
Cassandra
- Essentials€2,700 a month
- Complete€3,400 a month
- Scale€4,050 a month
- EnterprisePriced on request
Paramark
- AdvancedPrice not published
- EnterprisePrice not published
- EssentialsPrice not published
In their own words
Cassandra
Cassandra is a web-based marketing measurement platform for teams deciding how to invest in growth. It combines marketing mix modeling with incrementality testing, including instant incrementality and performance incrementality reporting. Its models examine how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can use budget scenario planning and forecasting before committing spend, as well as ROI reporting. Listed data sources include advertising platforms such as Google Ads, Meta Ads, and TikTok Ads, alongside commerce, email, and CRM services including Shopify, Klaviyo, and Salesforce. Scheduled files can bring in data from sources without an API, and custom connectors can be built for a model. Essentials starts at €2,700/mo and includes up to three MMM models and five incrementality experiments per year; it has a six-month minimum commitment. Complete and Scale also require six months, while Enterprise pricing is custom. A 14-day trial is available without a credit card. Cassandra is based in Milan and says it achieved SOC 2 compliance in 2024.