Kit vs Mailjet
Kit
kit.com
Mailjet
mailjet.comSide by side
| Figure | Kit | Mailjet |
|---|---|---|
| Price from | $32.50/mo | $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Email marketing tools | 9.2 (#7) | 9.1 (#9) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.7 (#30) |
| Founded | 2013 | 2010 |
| Free plan | Yes | Yes |
| Free-plan limits | The Free plan excludes visual automations, email sequences, rules and RSS campaigns, AI Connectors, paid App Store apps, and earning from Paid Recommendations. | The free plan includes 6,000 emails per month and a maximum of 200 emails per day. |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | Featured integrations include WordPress, Sinch Engage, WooCommerce, HubSpot, Shopify, and Google Cloud. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | Mailjet provides a dedicated support team for campaign, sending, and deliverability issues, with priority support on Premium plans. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
Mailjet
- FreeFree
- Starter$9 a month
- Essential 15kPrice not published
- Essential 50kPrice not published
- Premium 15kPrice not published
- Premium 50kPrice not published
- Premium 100kPrice not published
- Essential$19 a month
- Premium$29 a month
- CustomPriced on request
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.
Mailjet
Mailjet is an email marketing and API platform for creating, sending, and automating marketing and transactional messages. Marketing teams can use its drag-and-drop editor, forms, landing pages, segmentation, preference centers, personalization, A/B testing, and analytics. Automation workflows can send messages based on customer actions. Developers have a RESTful Email API, SMTP Relay, Parse API, Event API, SDKs, webhooks, and an MCP Server. Team features include shared workspaces, roles, approval flows, and collaboration. Mailjet lists more than 100 ready-to-use integrations and supports custom connections through its API. The free plan includes 6,000 emails per month, capped at 200 per day, and 1,000 contacts; signup does not require a credit card. Starter costs $9 a month and includes 8,000 emails monthly with no daily sending limit. Essential costs $19 a month, and Premium costs $29 a month. Unused email credits expire at the billing-cycle end, and additional sends after credits run out are billed.