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SPECIFICTION
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Kit vs Mailrelay

Kit

kit.com

Mailrelay

mailrelay.com

Side by side

FigureKitMailrelay
Price from$32.50/moFree
Free planYesYes
Free trialYes—
Open source——
WebYesYes
iOSYes—
APIYes—
Plans published71
Spec score · Email marketing tools9.2 (#7)7.3 (#155)
Spec score · Email Marketing Software8.9 (#13)7.0 (#167)
Free planYesYes

Plans

Kit

  • NewsletterFree
  • Creator$33 a month
  • Creator$390 a year
  • Pro$66 a month
  • Pro$593 a year
  • FreeFree
  • FreeFree

Kit pricing →

Mailrelay

  • FreeFree

Mailrelay pricing →

In their own words

Kit

Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.

Visit kit.com

Mailrelay

Mailrelay has no write-up on Specifiction yet; its figures are above.

Visit mailrelay.com