Kit vs Mumara
Kit
kit.comMumara
mumara.comSide by side
| Figure | Kit | Mumara |
|---|---|---|
| Price from | $32.50/mo | $5/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 10 |
| Spec score · Email marketing tools | 9.2 (#7) | 8.5 (#43) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.2 (#74) |
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | Mumara ONE provides API access for sending and platform operations, plus webhooks for real-time event notifications. |
| Founded | 2013 | 2012 |
| Free plan | Yes | Yes |
| Security | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. | Mumara states that public-facing endpoints use TLS 1.2+ and that production databases, backups and stored credentials are encrypted at rest using AES-256 or equivalent. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | Mumara says sales questions, partnerships and support escalations receive a response within one business day. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
Mumara
- Personal$7 a month
- Professional$17 a month
- Commercial$27 a month
- Mumara ONE Essential — Newsletter$5 a month
- Mumara Campaigns Personal — Self-Hosted$7 a month
- Mumara ONE Professional — Newsletter$10 a month
- Mumara ONE Business — Newsletter$15 a month
- Mumara Campaigns Professional — Self-Hosted$17 a month
- Mumara Campaigns Commercial — Self-Hosted$27 a month
- Mumara Machine$47 a month
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.