Kit vs OnVoard
Kit
kit.comOnVoard
onvoard.comSide by side
| Figure | Kit | OnVoard |
|---|---|---|
| Price from | $32.50/mo | $14.90/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 12 |
| Spec score · Email marketing tools | 9.2 (#5) | 8.1 (#74) |
| Spec score · Email Marketing Software | 8.9 (#7) | 8.2 (#65) |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | OnVoard says its apps are native on Shopify, BigCommerce, EasyStore, and Wix. |
| Security | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. | OnVoard says its console and API use HTTPS, passwords are hashed with PBKDF2 and SHA256, and third-party credentials are encrypted in its database. |
| Paid from | 33 | 15 |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
OnVoard
- FreeFree
- Marketing Platform$15 a month
- All-In-One$24.90 a month
- ActionPop FreeFree
- Back In Stock FreeFree
- Reviews FreeFree
- Back In Stock Basic$14.90 a month
- ActionPop Essential$15 a month
- Reviews Essential$15 a month
- Back In Stock Essential$29.90 a month
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.