Kit vs Sender
Kit
kit.com
Sender
sender.netSide by side
| Figure | Kit | Sender |
|---|---|---|
| Price from | $32.50/mo | $6.30/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Email marketing tools | 9.2 (#7) | 8.7 (#26) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.1 (#90) |
| Spec score · AI Email Marketing Software | 8.8 (#6) | 8.0 (#16) |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | Official integrations include Shopify, WooCommerce, WordPress, PrestaShop, Magento, Zapier, and other ecommerce and CMS tools. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | The pricing comparison lists 24/7 email and live chat support on Free and Standard, priority 24/7 support on Professional, and phone support on Enterprise. |
| What it does | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. | Sender is an email marketing platform with built-in SMS for campaigns, automation, lead generation, transactional emails, and landing pages. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
Sender
- Free ForeverFree
- Standard$108 a year
- Professional$180 a year
- Standard$6.30 a month
- Professional$10.50 a month
- EnterprisePriced on request
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.
Sender
Sender combines email marketing with SMS for campaigns, automation, lead generation, transactional emails and landing pages. Its tools include a drag-and-drop email builder, HTML editor, workflows, segmentation, personalization, signup forms, popups, A/B testing and analytics. Transactional messages can be sent through REST API or SMTP, with SPF, DKIM and DMARC authentication. Integrations include Shopify, WooCommerce, WordPress, PrestaShop, Magento and Zapier, among others.
The Free Forever plan costs nothing for one seat, up to 2,500 subscribers and 15,000 emails per month, and includes Sender branding. Standard costs $108 a year, billed annually, for three seats, 500 subscribers and 6,000 emails per month; the displayed first-year discount is excluded. Professional costs $180 a year, billed annually, for ten seats, 500 subscribers and 12,000 emails monthly. Sender has no mobile app, though its features are accessible through a mobile browser. Its stated audiences include small and growing businesses, ecommerce brands, B2B companies, creators and nonprofits.