Kit vs SmartrMail
Kit
kit.com
SmartrMail
smartrmail.comSide by side
| Figure | Kit | SmartrMail |
|---|---|---|
| Price from | $32.50/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email marketing tools | 9.2 (#7) | 8.4 (#59) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.1 (#92) |
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | SmartrMail documents an API that uses token authentication and provides endpoints for lists and subscribers. |
| Automations | Kit's visual automation builder lets users map audience journeys and automate subscriber engagement. | Automation templates cover welcome series, abandoned cart and browse abandonment, back-in-stock alerts, post-purchase messages, win-back, birthdays, and cross-sells. |
| Founded | 2013 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | The pricing page lists Shopify, BigCommerce, WooCommerce, and Neto as supported platforms on Free; Essential is listed as Shopify only. |
| Paid from | 33 | 10 |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | The company says real SmartrMail staff provide chat support during business hours across plans, with a dedicated account manager on Pro. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
SmartrMail
- FreeFree
- Essential$100.01 a month
- Pro$490.01 a month
- SMS add-on$10 a month
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.
SmartrMail
SmartrMail has no write-up on Specifiction yet; its figures are above.