Kit vs Spotler Mail+
Kit
kit.comSpotler Mail+
spotler.comSide by side
| Figure | Kit | Spotler Mail+ |
|---|---|---|
| Price from | $32.50/mo | £81/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | — |
| Plans published | 7 | 3 |
| Spec score · Email marketing tools | 9.2 (#7) | 7.9 (#93) |
| Spec score · Email Marketing Software | 8.9 (#13) | 7.3 (#155) |
| Automations | Kit's visual automation builder lets users map audience journeys and automate subscriber engagement. | Campaign triggers include clicks, form submissions, birthdays, and purchases, with branching, filters, delays, tagging, and scoring. |
| Founded | 2013 | 2016 |
| Free plan | Yes | No |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | The product pages list integrations including Salesforce, Shopify, Lightspeed, Shopware, HubSpot, WooCommerce, Microsoft Dynamics 365, NetSuite CRM, VTEX, Workbooks CRM, Magento, and PrestaShop. |
| Intended users | Kit's site lists artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters, and YouTubers among its use cases. | Spotler describes its Marketing Cloud as serving commerce and business-to-business companies, while Mail+ is presented for marketing and communication professionals. |
| Landing pages and forms | Kit provides unlimited landing pages and forms on its Free plan. | Mail+ includes a landing-page module, web forms, and surveys that can be placed on its landing pages or a customer's website via their CMS. |
| Security | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. | Spotler's Trust Center lists an ISO/IEC 27001:2022 certificate and Mail+-specific anti-spam policy. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | Spotler says it offers training and technical support, and its pricing page says support is included. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
Spotler Mail+
- Spotler Mail+ Professional£81 a month
- Spotler Mail+ Automation£288 a month
- Spotler Mail+ Ecommerce£306 a month
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.
Spotler Mail+
Spotler Mail+ has no write-up on Specifiction yet; its figures are above.