Kit vs Umso
Kit
kit.comUmso
umso.comSide by side
| Figure | Kit | Umso |
|---|---|---|
| Price from | $32.50/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | — |
| Plans published | 7 | 3 |
| Spec score · Landing Page Builders | 8.9 (#10) | 7.5 (#42) |
| Security | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. | Umso says its services are hosted on AWS, new sites have HTTPS enabled automatically, and critical interfaces require at least TLS 1.2; the policy page says it was last updated Oct. 1 2021. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | Support chat is listed as available Monday to Friday, 9am–5pm PST and 09:00–17:00 CET, with documentation also available. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.