Klaviyo vs Stept

Klaviyo is a web marketing platform for communicating through email, SMS, RCS, mobile push, WhatsApp, and social marketing. Its tools include email automation, audience segmentation, landing pages, A/B testing, and lead capture forms. A helpdesk adds ticket management, customer context, omnichannel support, and AI automation; Klaviyo says its Customer Agent resolves 65% of questions autonomously. The app marketplace offers more than 350 integrations, and developers can build apps and integrations with APIs, webhooks, SDKs, and warehouse syncs. The Free plan costs nothing and includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, and $5 of Composer usage per month. Free access can remain available indefinitely while account limits are maintained, but sending may be paused or restricted if limits are exceeded. Free users receive full email support for the first 60 days. Klaviyo states that it is SOC 2 Type II certified and provides GDPR-related data processing measures and tools, with EU and US data residency. The company was founded in 2012 and is based in Boston, Massachusetts.

Stept is an open-source customer-support platform with a shared inbox, AI agent, help center, product tours, and automation. Its AI agent can read company documents, guide visitors through an interface, and act on a page after the visitor opts in. Teams can select a model, configure the agent’s persona, and decide which tools run automatically, require approval, or stay off. Sensitive actions can require human approval; password fields are excluded, and actions are capped per run. Knowledge sources can be crawled, uploaded, or synced, then re-indexed on a schedule. The shared inbox includes assignment, snoozing, tags, notes, SLAs, macros, and team collaboration. Channels include email, Slack, Telegram, WhatsApp, Messenger, Instagram, LINE, a web widget, and API. Self-hosting is MIT-licensed and supports Postgres or SQLite, offline operation with a mock AI provider, and unlimited seats. Stept Cloud is free during early access; the listed Cloud and Business prices are marked as upcoming.