Klear vs REACH

Klear is a web-based influencer marketing platform for discovering creators and managing campaigns. Its database contains more than 30 million creators, while AI discovery uses brand fit, content relevance, and audience signals. Campaign management covers communications, approvals, gifting, payments, and reporting. Analytics report engagement, conversions, sales attribution, reach, and Estimated Media Value. True Reach calculates audience reach from views and genuine engagement, and bot detection examines suspicious activity, dormancy patterns, and follower spikes. Creator payment tools support local currencies, automated tax compliance, contracts, milestones, and invoicing, with Tipalti and Gigapay partnerships for processing. Shopify and WooCommerce integrations support commerce tracking, and a tracking pixel covers other e-commerce platforms. Discovery and campaign management are available in more than 190 countries. Agencies can customize reports for multiple clients, while enterprise features add governance, permissions, workflows, dashboards, and unified visibility. Pricing is on request; there is no free plan or trial, and most partnerships require annual agreements with a 12-month minimum.

REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.