Knock CRM vs MagicDoor
Knock CRM
knockcrm.com
MagicDoor
magicdoor.comSide by side
| Figure | Knock CRM | MagicDoor |
|---|---|---|
| Price from | — | $1.50/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 0 | 5 |
| Spec score · Property Leasing Software | 7.7 (#10) | 8.5 (#2) |
| Spec score · Property Management CRM Software | 7.6 (#16) | 8.3 (#12) |
| Integrations | The partner ecosystem lists PMS integrations with AMSI, Yardi, ResMan, RealPage, Entrata, and MRI. | The MCP server connects with Claude, Cursor, or another MCP-compatible assistant, and the site says its connections are read-only and included with a subscription. |
| Leasing tools | The platform includes centralized prospect referrals, browser-based calling, and a guest card showing a prospect’s visits and leases across a portfolio. | MagicDoor provides AI listings and lease generation, online applications, tenant screening, lease templates, e-signing, renewals and eviction tracking. |
| Product | Knock CRM is a centralized front-office platform for multifamily leasing, marketing, and operations teams. | MagicDoor is AI-enabled property management software that brings leasing, maintenance, accounting, and tenant communication into one platform. |
| Security | Knock lists encrypted user sessions, single sign-on, Veracode static application security testing, Rapid7 dynamic application security testing, and Splunk security monitoring. | MagicDoor says it maintains commercially reasonable security measures but does not guarantee absolute security. |
| Security controls | Knock states that it uses encrypted user sessions, SSO, Veracode static testing, Rapid7 dynamic testing, and Splunk SIEM monitoring. | MagicDoor states that it encrypts data in transit and at rest, makes geo-redundant daily backups, uses role-based access, two-factor authentication, company-level data isolation and immutable audit trails. |
| Support | The site links to Knock support through RealPage. | Plans include dedicated onboarding, live training, and ongoing guidance; support channels listed include email, chat, phone, and virtual house call. |
Plans
MagicDoor
- Advanced - AI Assistant (1-year contract)$1.50 a month
- Advanced - AI Assistant$1.50 a month
- Professional - AI Automation (1-year contract)$2.50 a month
- Professional - AI Automation$2.50 a month
- Enterprise - AI StrategyPriced on request
In their own words
Knock CRM
Knock CRM is a centralized front-office platform for multifamily leasing, marketing and operations teams. It brings prospect communications together across SMS, email, Facebook Messenger, chatbot, live chat and phone. Knock Now lets prospective renters schedule tours themselves, while Knockbot can handle tour scheduling, pricing and availability questions, and common leasing queries around the clock. Teams can automate follow-up emails and texts, consolidate daily leasing tasks in a dashboard, and see a prospect’s visits and leases across a portfolio. Marketing attribution uses dynamic number insertion, UTM tracking and multi-touch reporting to examine lead sources and prospect journeys. The platform also includes centralized referrals and browser-based calling. Its partner directory lists integrations with property management systems including AMSI, Yardi, ResMan, RealPage, Entrata and MRI. Knock lists API, iOS and web platforms; its iOS companion includes messaging, engagement scores, walk-in greetings, quotes and an appointment calendar. Pricing is on request.
MagicDoor
MagicDoor is AI-enabled property management software for leasing, maintenance, accounting, and tenant communication. Its Genie AI assistant answers plain-English questions using portfolio records such as leases, transactions, maintenance requests, and uploaded documents. Maintenance AI reads descriptions and photos, categorizes requests, scores urgency, and can surface a vendor for review. Leasing tools include online applications, tenant screening, AI-generated listings, listing syndication, lease renewals, and e-signing. Rent collection supports reminders, flexible schedules, ACH, credit and debit cards, and checks. Accounting includes trust accounting, owner statements and distributions, financial reports, bank connections, and audit trails. Mobile experiences are described for managers, tenants, owners, and vendors. Its MCP server provides read-only connections to Claude, Cursor, or another compatible assistant, included with a subscription. Listed paid plans begin at $1.50 per month per unit, with pricing starting at 25 units; additional usage or service fees may apply, including ACH, transaction, messaging, and rental application fees. MagicDoor is available on Android, iOS, and the web, and also offers an API.