Kochava vs Open Attribution

Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.

The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.

Open Attribution is an open-source advertising attribution platform for app and game developers who want to keep control of their advertising data. Its pipelines retain raw data and aggregate it for analytics and dashboard queries. Users can select attribution models, including multi-touch and CTV, and the MMP dashboard covers permissions, apps, network settings, and campaign analytics. Data can be exported or connected to other BI tools without proprietary restrictions. The project says self-hosting keeps advertising data on the customer’s own servers rather than under third-party control. Listed platforms are Android, iOS, and self-hosted deployment. The free Alpha plan is self-hosted and includes open-source access, raw data access, and community support. Open Attribution is in very early alpha, under construction, and not yet ready; the project advises contacting it before production use. Hosted Indie and Business plans are planned but unavailable. Business is listed at $0.01 per monthly active user per month. Community contact is available through Discord and [email protected].