Kochava vs The Trade Desk
Kochava
kochava.comThe Trade Desk
thetradedesk.comSide by side
| Figure | Kochava | The Trade Desk |
|---|---|---|
| Price from | $500/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 0 |
| Spec score · Ad Tech Software | 9.1 (#2) | 6.8 (#10) |
| Founded | 2011 | The Trade Desk was co-founded in 2009. |
| Headquarters | 201 Church Street, Sandpoint, Idaho 83864, United States | The company lists Ventura, California as its headquarters. |
| Integrations | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. | Its partner directory describes providers across inventory, measurement, and data, with options to filter by partner type and region. |
| Security | Kochava's Free App Analytics agreement states that FAA is ISO 27001-certified and is audited by a qualified third party. | The Trade Desk says its information security program focuses on protecting the confidentiality, integrity, and availability of its products and services. |
| What it does | Kochava provides omnichannel measurement, attribution and campaign-management software for advertisers and publishers across apps, web, connected TV and other devices. | The Trade Desk is a demand-side platform that helps advertisers reach audiences, buy digital advertising, and measure campaign impact. |
Plans
Kochava
- Free App AnalyticsFree
- Foundation$500 a month
- Foundation$500 a month
- Enterprise$2,000 a month
- Enterprise$2,000 a month
- Free App Analytics®Price not published
In their own words
Kochava
Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.
The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.
The Trade Desk
The Trade Desk is a demand-side platform for planning, executing and measuring data-driven programmatic advertising campaigns. Its self-serve experience lets advertisers use first- and third-party data and the platform's identity framework to identify and reach audiences. Campaigns can run across audio, connected TV, digital out-of-home, mobile, display, native and video. The company says its AI analyzes up to 15 million ad opportunities each second to help optimize campaigns in real time. Measurement spans marketing impact from awareness to conversion, with a marketplace of measurement partners. A partner directory lists data and inventory providers and can be filtered by partner type and region. The company says advertisers can select marketplace solutions and control campaign data and ad placement. It presents the platform for data-driven marketers and offers tailored solutions for advertisers, publishers and partners. Prospective customers are asked to contact the company to discuss access and suitable solutions; pricing is on request. The platform is available through web and API. The company says its security program protects the confidentiality, integrity and availability of its products and services, and that it undergoes independent third-party audits.