Kochava vs Wicked Reports
Kochava
kochava.comWicked Reports
wickedreports.comSide by side
| Figure | Kochava | Wicked Reports |
|---|---|---|
| Price from | $500/mo | $499/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · Marketing Attribution Software | 9.1 (#4) | 7.0 (#33) |
| Spec score · Ad Analytics | 9.1 (#3) | 7.1 (#18) |
| Spec score · Conversion Tracking | 9.0 (#4) | 7.1 (#18) |
| Founded | 2011 | 2014 |
| Headquarters | 201 Church Street, Sandpoint, Idaho 83864, United States | Salem, Massachusetts, United States |
| Integrations | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. | The integrations page lists Shopify, Meta, TikTok, Pinterest, Stripe, Google Ads, Snapchat, Klaviyo, Amazon, BigCommerce, Microsoft Ads, Zapier, APIs, and webhooks. |
Plans
Kochava
- Free App AnalyticsFree
- Foundation$500 a month
- Foundation$500 a month
- Enterprise$2,000 a month
- Enterprise$2,000 a month
- Free App Analytics®Price not published
Wicked Reports
- Measure$499 a month
- Scale$699 a month
- Maximize$999 a month
- EnterprisePriced on request
In their own words
Kochava
Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.
The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.
Wicked Reports
Wicked Reports has no write-up on Specifiction yet; its figures are above.