Koko Analytics vs Umami
Koko Analytics
kokoanalytics.com
Umami
umami.isSide by side
| Figure | Koko Analytics | Umami |
|---|---|---|
| Price from | €4.92/mo | $20/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | — | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Web analytics tools | 7.7 (#94) | 9.1 (#10) |
| Spec score · Website Analytics | 7.9 (#22) | 8.4 (#16) |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Privacy | The feature page says it measures traffic without storing personal data or data relating to any specific visitor. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | Koko Analytics is a plug-and-play analytics plugin for WordPress sites. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Session recordings | No | Yes |
| Support | Pro plans include priority support, and the pricing page says weekday presale questions can expect a reply within 24 hours. | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. |
Plans
In their own words
Koko Analytics
Koko Analytics has no write-up on Specifiction yet; its figures are above.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.