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SPECIFICTION
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KWatch.io vs Merdot Track

KWatch.io

kwatch.io

Merdot Track

merdot.com

Side by side

FigureKWatch.ioMerdot Track
Price from$19/mo—
Free planYes—
Free trial——
Open source——
WebYesYes
Android—Yes
APIYesYes
Plans published60
Spec score · Social Media Listening Software8.8 (#6)7.3 (#65)
Alert channelsDetected matches can be delivered by email, Slack notification or API webhook.webhook
AlertsAlerts can be delivered by email, Slack notification, or API webhook.Smart alerts notify teams when mentions spike or a sensitive topic starts moving.
HeadquartersNew York, NY, United StatesAhmedabad, Gujarat, India
SecurityThe maker says webhook traffic and MCP traffic are encrypted with TLS, and MCP access can be revoked by revoking its API key.Merdot's security page states that its baseline includes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and workspace-level isolation.
Sentiment analysisYesYes
SupportThe pricing page lists basic support on Free, Essential, and Business, and advanced support on Enterprise and Agency plans.Merdot says organisation workspaces are provisioned and supported directly by its team, and it offers product walkthroughs by request.

Plans

KWatch.io

  • FreeFree
  • Essential$19 a month
  • Business$79 a month
  • Enterprise$199 a month
  • FreeFree
  • Agency (Multi-Client)Priced on request

KWatch.io pricing →

Merdot Track

No plans published.

Merdot Track pricing →

In their own words

KWatch.io

KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity, then sends alerts. Keyword monitoring covers Reddit, X, Hacker News, LinkedIn, Facebook, and YouTube; users can also track Reddit or Hacker News posts and comments and get an alert when someone comments in the conversation. AI labels sentiment around detected keywords as positive, negative, or neutral. Alerts are available by email, Slack notification, or API webhook, and keyword rules support included and excluded terms plus language filters. Webhooks send a JSON-encoded HTTP POST for each result. A hosted MCP server can connect compatible clients using a KWatch API key; named clients include Claude, Claude Code, Cursor, and VS Code. The maker says monitoring refreshes per second, with notifications usually arriving within seconds and sometimes taking up to one minute during temporary congestion. Coverage has limits: LinkedIn and Facebook comments are not monitored, Facebook groups must be public, and YouTube checks video titles and descriptions rather than audio. Instagram and TikTok are not monitored.

Visit kwatch.io

Merdot Track

Merdot Track has no write-up on Specifiction yet; its figures are above.

Visit merdot.com