Merdot Track

Spec sheet

Purpose

Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time, then supports replies from a shared inbox.Read 12 Oct 2026 · merdot.com

Intended users

The product is positioned for brands and businesses, agencies and teams, and public and civic teams.Read 12 Oct 2026 · merdot.com

Audience

The product is presented for brands and businesses, agencies and teams, and public or civic teams.Read 11 Oct 2026 · merdot.com

API

The Vyuha API can provide mentions, sentiment scores, and topic clusters for custom dashboards, with webhook subscriptions for spike alerts.Read 12 Oct 2026 · merdot.com

Security

Merdot's security page states that its baseline includes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and workspace-level isolation.Read 12 Oct 2026 · merdot.com

Privacy

Merdot says client data is not used to train shared models without explicit consent and is not sold.Read 11 Oct 2026 · merdot.com

Support

Merdot says organisation workspaces are provisioned and supported directly by its team, and it offers product walkthroughs by request.Read 12 Oct 2026 · merdot.com

Headquarters

Ahmedabad, Gujarat, IndiaRead 28 Sep 2026 · merdot.com

Founded

2024Read 28 Sep 2026 · merdot.com

Company

Merdot Private Limited is headquartered in Ahmedabad, India, and says it was founded in 2024 and incorporated as a private limited company in 2026.Read 12 Oct 2026 · merdot.com

Alert channels

webhookRead 22 Sep 2026 · merdot.com

Alerts

Smart alerts notify teams when mentions spike or a sensitive topic starts moving.Read 12 Oct 2026 · merdot.com

Availability

The site says the Android app is on Google Play and organisation workspaces are provisioned by Merdot.Read 11 Oct 2026 · merdot.com

Availability and access

Merdot Track is live on Google Play, while organisation workspaces are provisioned by the Merdot team after users request access.Read 12 Oct 2026 · merdot.com

Dashboards

Dashboards show sentiment over time, mention volume and spikes, topics, emotions, leading voices, language, and region.Read 12 Oct 2026 · merdot.com

Features

It includes sentiment and emotion analysis, topic clusters, voice and actor identification, and smart alerts.Read 11 Oct 2026 · merdot.com

Integration

Merdot says Vyuha exposes mentions, sentiment and topic clusters programmatically, with spike alerts available by webhook; workspaces must first be provisioned by its team.Read 11 Oct 2026 · merdot.com

Languages

The site says sentiment and language detection cover Indian languages and geographic views reach state and district level.Read 11 Oct 2026 · merdot.com

Languages and geography

Sentiment and language detection cover Indian languages, and the geographic view reaches state and district level.Read 12 Oct 2026 · merdot.com

Limits

Organisation workspaces are provisioned by the Merdot team, and the site asks organisations to request access.Read 11 Oct 2026 · merdot.com

News monitoring

YesRead 22 Sep 2026 · merdot.com

Performance

The site says dashboard views are precomputed and served in under a hundred milliseconds.Read 11 Oct 2026 · merdot.com

Privacy and compliance

Merdot describes its posture as aligned with India's Digital Personal Data Protection Act 2023 and says client data is not sold or used to train shared models without explicit consent.Read 12 Oct 2026 · merdot.com

Related messaging

For outbound email, SMS, and WhatsApp at scale, Merdot says its separate Merdot Connect product works alongside Track.Read 12 Oct 2026 · merdot.com

Sentiment

The product scores mentions for sentiment and emotion and groups related posts into topic clusters.Read 12 Oct 2026 · merdot.com

Sentiment analysis

YesRead 22 Sep 2026 · merdot.com

Team inbox

Teams can assign mentions, add internal notes, prioritize them, reply, and resolve conversations in a shared inbox.Read 12 Oct 2026 · merdot.com

Tracking

Teams can track keywords, handles, brands, and topics across social and news continuously.Read 12 Oct 2026 · merdot.com

Web monitoring

YesRead 22 Sep 2026 · merdot.com

Where Specifiction places it

• Social Media Listening Software#65 of 867.3