dig vs Merdot Track
dig
dig.aiMerdot Track
merdot.comSide by side
| Figure | dig | Merdot Track |
|---|---|---|
| Price from | $25/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · Social Media Listening Software | 9.0 (#2) | 7.3 (#65) |
| Dashboards | Users can build custom dashboards covering trends, sentiment, creator behavior and topic distribution. | Dashboards show sentiment over time, mention volume and spikes, topics, emotions, leading voices, language, and region. |
| Intended users | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. | The product is positioned for brands and businesses, agencies and teams, and public and civic teams. |
| Privacy | The pricing page says private search data is not used to train models for other customers. | Merdot says client data is not used to train shared models without explicit consent and is not sold. |
| Purpose | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. | Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time, then supports replies from a shared inbox. |
| Security | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. | Merdot's security page states that its baseline includes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and workspace-level isolation. |
| Sentiment analysis | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. | Yes |
Plans
In their own words
Merdot Track
Merdot Track has no write-up on Specifiction yet; its figures are above.