Brand24 vs Merdot Track
Brand24
brand24.comMerdot Track
merdot.comSide by side
| Figure | Brand24 | Merdot Track |
|---|---|---|
| Price from | $249/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 0 |
| Spec score · Social Media Listening Software | 9.0 (#3) | 7.3 (#65) |
| Alert channels | Email,Slack,Microsoft Teams,in-app,mobile push notifications | webhook |
| Founded | 2011 | 2024 |
| Headquarters | Wrocław, Poland | Ahmedabad, Gujarat, India |
| News monitoring | Yes | Yes |
| Sentiment analysis | Yes | Yes |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | Merdot says organisation workspaces are provisioned and supported directly by its team, and it offers product walkthroughs by request. |
| Web monitoring | Yes | Yes |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Merdot Track
Merdot Track has no write-up on Specifiction yet; its figures are above.