Lasso vs Pointerly
Lasso
getlasso.co
Pointerly
pointerly.ioSide by side
| Figure | Lasso | Pointerly |
|---|---|---|
| Price from | $2.42/mo | $24/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 9 | 4 |
| Spec score · Affiliate Link Management Software | 8.9 (#3) | 7.7 (#14) |
| Integrations | The help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections. | The integrations directory lists connections including Meta, Instagram, Google Drive, Dropbox, Slack, Notion, Google Sheets, Zapier, Shopify, and HubSpot; it labels TikTok as “Soon.” |
| Product | Lasso is a suite of affiliate marketing tools designed to help increase conversions and revenue on WordPress sites. | Pointerly describes itself as an affiliate operations platform combining smart links, bio pages, analytics, AI content, creator-brand campaigns, and team workflows. |
| Security | Lasso Analytics says it takes reasonable steps to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction. | Pointerly states that it encrypts connections with TLS 1.2 or higher, encrypts stored database data with AES-256, and enforces per-team data isolation with row-level security. |
| Support | The pricing page lists AI and human support for Creator and Pro and priority support for Studio; Free lists AI and support documentation. | Pointerly provides a help center with product guides and troubleshooting documentation, and directs users to contact support for further help. |
Plans
Lasso
- FreeFree
- FreeFree
- Creator$19 a month
- Pro$29 a month
- Pro$29 a year
- Studio$59 a year
- Studio$59 a month
- Creator$190 a year
- EnterprisePriced on request
Pointerly
- FreeFree
- Individual$24 a month
- Team$104 a month
- EnterprisePriced on request
In their own words
Lasso
Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports, organizes, and manages product and affiliate links, with link-health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison layouts. It supports Amazon and non-Amazon affiliate links. The Opportunities feature identifies product mentions without links, along with links that are missing, broken, outdated, or could be improved. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken-link alerts, analytics, international localization, team support, and API access. Creator is billed annually at $190.00 USD, Pro at $289.00 USD, and Studio at $549.00 USD. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms. The help center lists compatibility or guides for tools including page builders, recipe plugins, GeniusLink, and AI connections.
Pointerly
Pointerly is an affiliate operations platform combining smart links, bio pages, analytics, AI content, creator-brand campaigns, and team workflows. Its smart links can direct audiences to an appropriate app or local store while keeping affiliate tags. The Free plan includes 50 links, basic analytics, Deals search and saving, one bio page, one affiliate tag, and five AI post generations per day. Pointerly Connect, a Chrome extension, supports affiliate link creation and Amazon workflow tools. Listed integrations include Meta, Instagram, Google Drive, Dropbox, Slack, Notion, Google Sheets, Zapier, Shopify, and HubSpot; TikTok is marked “Soon.” Pointerly says it encrypts connections with TLS 1.2 or higher and stored database data with AES-256, and uses row-level security for team data isolation. It also says it does not sell, rent, or trade personal or analytics data. Plans are scoped per workspace, so each team owned by an account holder has its own plan. The platform is available on the web and as an extension. The Individual plan costs $24.00 per month, billed monthly.