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SPECIFICTION
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Lasso vs Youfiliate

Lasso

getlasso.co

Youfiliate

youfiliate.com

Side by side

FigureLassoYoufiliate
Price from$2.42/mo$7/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
APIYes—
Plans published94
Spec score · Affiliate Link Management Software8.9 (#3)7.5 (#22)
AnalyticsAnalytics track clicks and performance across a site or YouTube channel, and the help page identifies analytics as a paid-plan feature.Click analytics track country, device type, and referrer.
IntegrationsThe help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections.The site lists Amazon Associates, ShareASale, Impact, CJ Affiliate, Rakuten, and any URL, and describes an MCP integration for Claude.
ProductLasso is a suite of affiliate marketing tools designed to help increase conversions and revenue on WordPress sites.Youfiliate provides geo-targeted, app-opening affiliate smart links with branded youfil.to short URLs.
SecurityLasso Analytics says it takes reasonable steps to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction.Its privacy policy lists TLS/HTTPS, hashed password storage, daily-salted IP hashes, access controls, authentication, and regular security reviews as safeguards.
SupportThe pricing page lists AI and human support for Creator and Pro and priority support for Studio; Free lists AI and support documentation.The site provides [email protected] as its contact email.

Plans

Lasso

  • FreeFree
  • FreeFree
  • Creator$19 a month
  • Pro$29 a month
  • Pro$29 a year
  • Studio$59 a year
  • Studio$59 a month
  • Creator$190 a year
  • EnterprisePriced on request

Lasso pricing →

Youfiliate

  • FreeFree
  • Starter$7 a month
  • Growth$15 a month
  • Pro$39 a month

Youfiliate pricing →

In their own words

Lasso

Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports, organizes, and manages product and affiliate links, with link-health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison layouts. It supports Amazon and non-Amazon affiliate links. The Opportunities feature identifies product mentions without links, along with links that are missing, broken, outdated, or could be improved. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken-link alerts, analytics, international localization, team support, and API access. Creator is billed annually at $190.00 USD, Pro at $289.00 USD, and Studio at $549.00 USD. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms. The help center lists compatibility or guides for tools including page builders, recipe plugins, GeniusLink, and AI connections.

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Youfiliate

Youfiliate provides affiliate smart links that send visitors to local storefronts and can open merchant apps on mobile. Its branded youfil.to URLs use a visitor’s location to choose a storefront, while click analytics record country, device type, and referrer. The service monitors destination URLs for broken or degraded links. YouTube Auto-Migration can bulk-convert affiliate links in video descriptions after a creator authorizes access through YouTube OAuth. Listed destinations include Amazon Associates, ShareASale, Impact, CJ Affiliate, Rakuten, and any URL; the site also describes an MCP integration for Claude. Links can be used in YouTube descriptions, TikTok bios, Instagram link-in-bio pages, blogs, emails, and newsletters. Youfiliate is web-based and aimed at YouTube creators and affiliate marketers. Its free plan includes three smart links; paid plans start at $7/mo, and a 14-day trial is listed. The service says its redirects do not use cookies, fingerprinting, or cross-site tracking, and do not store raw IP addresses.

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