Later vs Metricool
Later
later.com
Metricool
metricool.comSide by side
| Figure | Later | Metricool |
|---|---|---|
| Price from | $18.75/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 6 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 9.4 (#2) |
| Spec score · Social Media Management - Enterprise Software | 8.8 (#3) | 9.1 (#1) |
| Spec score · AI Social Media Management Software | 8.9 (#7) | 9.2 (#3) |
| Spec score · Social Media Management - Midmarket Software | 8.8 (#7) | 9.2 (#3) |
| Spec score · Social Media Scheduling Software | 8.8 (#10) | 9.2 (#3) |
| Spec score · Social Tools | 8.8 (#8) | 9.1 (#4) |
| Spec score · Social Scheduling | 8.9 (#8) | 9.2 (#4) |
| Spec score · Social Media Marketing | 8.7 (#10) | 9.1 (#4) |
| Spec score · Social media schedulers | 8.9 (#8) | 9.2 (#2) |
| Analytics level | basic | basic |
| Approval workflow | No | Yes |
| Core workflow | Later provides tools to plan content, collect approvals, publish across channels, manage engagement, and analyze performance. | Metricool combines planning, scheduling, analytics, reporting, inbox management, SmartLinks, Flows, and advertising campaigns in one dashboard. |
| Free plan | Yes | Yes |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Mobile apps | Later offers mobile apps through the Apple App Store and Google Play Store. | Metricool has apps for both Android and iOS. |
| Scheduled posts | 30 | 20 |
| Social accounts | 8 | 1 |
| Social inbox | No | Inbox centralizes messages and comments from connected networks. |
| Paid from | 18.75 | 20 |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.