Later vs Sprout Social
Later
later.com
Sprout Social
sproutsocial.comSide by side
| Figure | Later | Sprout Social |
|---|---|---|
| Price from | $18.75/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 9.0 (#11) |
| Spec score · Social Media Management - Enterprise Software | 8.8 (#3) | 8.3 (#9) |
| Spec score · AI Social Media Management Software | 8.9 (#7) | 8.2 (#23) |
| Spec score · Social Media Management - Midmarket Software | 8.8 (#7) | 8.2 (#17) |
| Spec score · Social Media Scheduling Software | 8.8 (#10) | 8.2 (#21) |
| Spec score · Social Tools | 8.8 (#8) | 8.2 (#19) |
| Spec score · Social Scheduling | 8.9 (#8) | 8.3 (#17) |
| Spec score · Social Media Marketing | 8.7 (#10) | 8.3 (#15) |
| Spec score · Social media schedulers | 8.9 (#8) | 8.9 (#7) |
| Analytics level | basic | basic |
| Approval workflow | No | Yes |
| Free plan | Yes | No |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Advanced includes the Sprout API and Helpdesk integrations |
| Social accounts | 8 | 5 |
| Social inbox | No | Yes |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.