Leadfeeder vs Marketing Optimizer
Leadfeeder
leadfeeder.comMarketing Optimizer
marketingoptimizer.comSide by side
| Figure | Leadfeeder | Marketing Optimizer |
|---|---|---|
| Price from | €79/mo | $249/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Lead Generation Software | 9.0 (#4) | 8.3 (#15) |
| Integrations | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. | The pricing page lists Zapier integration on every plan, as well as a RESTful API, custom webhooks, and popular lead vendor integration among included data integration features. |
| Product | Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. | Marketing Optimizer combines lead distribution, sales engagement, marketing automation, CRM, and lead management in one platform. |
| Security | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. | The pricing FAQ says the service uses certified cloud servers and industry-standard security measures and lets customers set custom rules to delete sensitive data. |
| Support | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. | Plans include support tickets and consultative phone support; the Free plan specifies email and chat support, while paid plans specify unlimited support. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
Marketing Optimizer
- FreeFree
- Startup$249 a month
- Growth$499 a month
- Advanced$799 a month
In their own words
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.
Marketing Optimizer
Marketing Optimizer has no write-up on Specifiction yet; its figures are above.