Leadfeeder vs RB2B
Leadfeeder
leadfeeder.com
RB2B
rb2b.comSide by side
| Figure | Leadfeeder | RB2B |
|---|---|---|
| Price from | €79/mo | $79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · Website Visitor Identification Software | 9.0 (#2) | 7.8 (#14) |
| Spec score · Lead Generation Software | 9.0 (#4) | 7.7 (#29) |
| Spec score · Visitor Identification Software | 8.9 (#3) | 7.7 (#21) |
| Spec score · Buyer Intent Software | 9.0 (#2) | 7.9 (#10) |
| Spec score · Website Visitor Tracking Software | 8.9 (#4) | 7.8 (#13) |
| Spec score · Sales Prospecting Software | 8.8 (#9) | 7.7 (#34) |
| Free tier limits | Lite does not include page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, or CRM integrations. | The free plan includes company-level identification and 150 monthly resolutions, but excludes person-level identification and other integrations besides Slack. |
| Integrations | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. | RB2B lists integrations including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps. |
| Product | Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. | RB2B identifies anonymous website visitors and sends visitor data to a CRM, Slack, or an activation platform. |
| Security | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. | RB2B states that it is SOC 2 Type II certified and CCPA compliant. |
| Support | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. | The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.
RB2B
RB2B identifies website visitors and sends their data to a CRM, Slack or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification for US-based visitors. Records may include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue and industry. Hot Leads can filter visitors by revenue, company size, seniority, department, category and geography, then route matches to different integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to a website header and connecting destinations. The Free plan is free and includes company-level identification and 150 monthly resolutions, but excludes person-level ID, email addresses and integrations beyond Slack. Paid plans start with Starter at $79 a month. Person-level identification is US-only; global company-level identification through Demandbase requires consent capture for GDPR compliance.