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SPECIFICTION
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Leadfeeder vs Visual Visitor

Leadfeeder

leadfeeder.com

Visual Visitor

visualvisitor.com

Side by side

FigureLeadfeederVisual Visitor
Price from€79/mo—
Free planYes—
Free trialYesYes
Open source——
WebYesYes
APIYesYes
Plans published61
Spec score · Website Visitor Identification Software9.0 (#2)7.3 (#25)
Spec score · Visitor Identification Software8.9 (#3)7.3 (#27)
Spec score · Buyer Intent Software9.0 (#2)7.3 (#18)
Spec score · Website Visitor Tracking Software8.9 (#4)7.4 (#23)
FoundedCrunchbase states that Leadfeeder was founded in 2012 and based in Helsinki, Finland.2009
HeadquartersThe company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki.Roswell, Georgia, United States
IntegrationsLeadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier.Listed integrations include Salesforce, Gmail, Outlook, HubSpot through Zapier, Mailchimp, Shopify, Slack, and webhooks; the pricing FAQ says Zapier or another workflow tool can be used when a direct integration is unavailable.
SecurityLeadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest.The company says data is encrypted in transit using TLS and at rest, and each account's data is kept in a separate environment.

Plans

Leadfeeder

  • LiteFree
  • LiteFree
  • Discover€79 a month
  • Activate€369 a month
  • Scale€599 a month
  • EnterprisePriced on request

Leadfeeder pricing →

Visual Visitor

  • Custom planPriced on request

Visual Visitor pricing →

In their own words

Leadfeeder

Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.

Visit leadfeeder.com

Visual Visitor

Visual Visitor has no write-up on Specifiction yet; its figures are above.

Visit visualvisitor.com