Leadfeeder vs Visual Visitor
Leadfeeder
leadfeeder.comVisual Visitor
visualvisitor.comSide by side
| Figure | Leadfeeder | Visual Visitor |
|---|---|---|
| Price from | €79/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Website Visitor Identification Software | 9.0 (#2) | 7.3 (#25) |
| Spec score · Visitor Identification Software | 8.9 (#3) | 7.3 (#27) |
| Spec score · Buyer Intent Software | 9.0 (#2) | 7.3 (#18) |
| Spec score · Website Visitor Tracking Software | 8.9 (#4) | 7.4 (#23) |
| Founded | Crunchbase states that Leadfeeder was founded in 2012 and based in Helsinki, Finland. | 2009 |
| Headquarters | The company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki. | Roswell, Georgia, United States |
| Integrations | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. | Listed integrations include Salesforce, Gmail, Outlook, HubSpot through Zapier, Mailchimp, Shopify, Slack, and webhooks; the pricing FAQ says Zapier or another workflow tool can be used when a direct integration is unavailable. |
| Security | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. | The company says data is encrypted in transit using TLS and at rest, and each account's data is kept in a separate environment. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.
Visual Visitor
Visual Visitor has no write-up on Specifiction yet; its figures are above.