Leadform vs Picreel
Leadform
leadform.io
Picreel
picreel.comSide by side
| Figure | Leadform | Picreel |
|---|---|---|
| Price from | £19/mo | $39.99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 6 |
| Spec score · Lead Capture Software | 7.6 (#44) | 8.6 (#8) |
| Integrations | Leadform lists native connections to Leadbyte, Make, Zapier, Google Tag Manager, GA4, Clarity, SMTP, and custom webhooks. | The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. |
| Intended users | Leadform says it serves performance lead-generation teams, including agencies, multi-brand operators, and growth teams. | The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers. |
| Support | The homepage pricing section describes the product as businesses only and directs visitors to book a demo for sales contact. | Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day. |
| What it does | Leadform is a conversion-form platform for performance lead generation, built to turn paid traffic into qualified leads. | Picreel is a hosted conversion-optimization tool that displays targeted popups, overlays, surveys and onsite messages to capture leads and sales. |
Plans
Picreel
- FreeFree
- FreeFree
- Business$39.99 a month
- Business$39.99 a month
- Enterprise$69.99 a month
- Enterprise$839.88 a year
In their own words
Picreel
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.