LeadIQ vs ZoomInfo

LeadIQ is a B2B prospecting platform with browser capture, lead personalization, synchronization, account intelligence, and API access. Its database contains 750,000,000 contacts, with direct-dial data, intent data, and technographic filters. AI can surface high-fit accounts and key contacts, while champion tracking follows buyer job changes for reconnecting with former contacts. Salesforce enrichment uses a Managed Package, and HubSpot enrichment uses Workato; other integrations include Outreach, Salesloft, and Gong. The API supports proprietary workflows and future integrations. The Free plan is free for one user and 50 credits. Email uses one credit, phone numbers use 10, and account enrichment uses three. Pro is $200 a month billed annually, with 2,400 credits, 2,000 verified emails, and 100 phone numbers. Any plan has a 30-day free trial, and annual billing is advertised as 25% off. LeadIQ is SOC 2 Type II certified and GDPR-compliant.

ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.