Leadrat vs REALM
Leadrat
leadrat.comREALM
realm.realtySide by side
| Figure | Leadrat | REALM |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 16 | 14 |
| Spec score · Real Estate CRM Software | 8.8 (#10) | 9.0 (#6) |
| Automated follow-up | Yes | Yes |
| Free plan | No | No |
| Integrations | Documented integrations include WhatsApp Business, Facebook and Instagram lead ads, Google Ads, Google Calendar, Gmail, Outlook, websites, property portals and Zapier. | Live integrations include Google and Outlook calendar sync, Instagram, Facebook Pages, LinkedIn, X, TikTok, Google Business Profile and lead-source webhooks; YouTube is coming soon. |
| Lead import | Yes | Yes |
| Lead routing | Yes | Yes |
| Mobile app | Yes | Yes |
| Pricing model | The current pricing page describes one full-feature plan priced per user, billed annually, with lower per-user rates for larger teams and custom quotes above 100 users. | Simple per-seat pricing with no revenue share and no contracts. |
| Product | Leadrat is a real estate CRM for capturing, managing, following up on, and converting leads. | REALM is an AI-native real estate platform for agents, teams and brokerages combining CRM, transaction management, compliance, e-signature, communications, marketing and built-in EVE AI. |
| Property matching | Yes | Yes |
| Support | The maker advertises 24/7 real-time support and the contact page lists [email protected] plus phone support during Monday-to-Saturday Indian business hours. | Support includes guides, answers, and human assistance when needed. |
| Website included | Yes | Yes |
Plans
Leadrat
- 10 User — India annualPrice not published
- 20 User — India annualPrice not published
- 30 User — India annualPrice not published
- 50 User — India annualPrice not published
- 100 User — India annualPrice not published
- 10 User — USDPrice not published
- 20 User — USDPrice not published
- 30 User — USDPrice not published
- 50 User — USDPrice not published
- 5 users₹66,000 a year
REALM
- EVE X$49 a month
- REALM AGENT$249 a month
- REALM TEAM (2–9 agents)$179 a month
- REALM TEAM (10–24 agents)$149 a month
- REALM TEAM (25–99 agents)$109 a month
- REALM TEAM (100+ agents)$79 a month
- REALM BROKER (1–24 agents)$99 a month
- REALM BROKER (25–99 agents)$79 a month
- REALM BROKER (100+ agents)$59 a month
- REALM Sign$15 a month
In their own words
REALM
REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.