| Price from | — | 150 AED/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 16 | 3 |
| Spec score · Real Estate CRM Software | 8.8 (#10) | 8.7 (#18) |
| Automated follow-up | Yes | Yes |
| Lead import | Yes | Yes |
| Lead management | The product captures leads from websites, social media and property portals, supports classification and automated assignment, and records follow-ups. | It brings inquiries from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook, WhatsApp and CSV into a lead system that routes them to agents. |
| Lead routing | Yes | Yes |
| Mobile app | Yes | Yes |
| Privacy | Leadrat’s privacy policy says users may request data removal after withdrawal, with deletion within 14 days unless legal proceedings apply. | Ruby's privacy policy says CRM data is stored in encrypted databases hosted in the UAE or other compliant regions and that Facebook and CRM data is not shared or sold externally. |
| Product | Leadrat is a real estate CRM for capturing, managing, following up on, and converting leads. | Ruby CRM is an AI-powered real estate CRM designed for UAE property brokerages. |
| Property matching | Yes | Yes |
| Security | Leadrat says lead data is encrypted and hosted on Amazon Web Services and displays GDPR-compliant and AICPA SOC claims. | The team and security page describes two-factor login, separate brokerage data, lead verification and expiring links for sensitive documents. |
| Support | The maker advertises 24/7 real-time support and the contact page lists [email protected] plus phone support during Monday-to-Saturday Indian business hours. | Ruby offers a 30-minute founder-led walkthrough and says it can be granted temporary read-only support access that expires automatically. |