Leadspace vs Salesforce Data 360

Leadspace provides real-time B2B data intelligence to help organizations identify buyers, prioritize opportunities, and execute go-to-market strategies. It combines CRM, marketing automation, product data, or data lakes with more than 30 embedded third-party B2B data sources. The platform creates unified company and contact profiles that can include buying centers, technographics, intent, and firmographics. AI captures firmographic, technographic, behavioral, and intent signals, then uses models to score fit and intent and prioritize leads. Enriched intelligence can be sent to CRMs, marketing automation platforms, data warehouses, ad platforms, and other go-to-market tools; named destinations include Salesforce, Marketo, HubSpot, Eloqua, Snowflake, and BigQuery. Leadspace is available through web, API, and extension access, with real-time profiles, identity resolution, audience activation, and data ingestion. Its listed security measures include encrypted storage and transfer, role-based access control, multi-layer authentication, and continuous vulnerability monitoring. Leadspace states compliance coverage for GDPR, CCPA, and SOC 2 Type II. Starter is free and includes one seat, 25 credits per day, and 100 exports per month. Solo costs $49 a month and Pro $89 a month, both billed annually, with one seat each. Enterprise pricing is custom.

Salesforce Data 360 brings fragmented information from external data lakes, websites, legacy systems, and other sources into unified Customer 360 profiles for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already resides rather than moving or duplicating it. The service handles structured and unstructured data, including documents, images, and streaming events, and reconciles identities across sources. Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions. Salesforce lists more than 200 connectors spanning Salesforce clouds, MuleSoft, databases, and third-party applications. Batch ingestion and zero-copy integrations are free, while specified Data 360 actions are charged. Salesforce customers can provision it free with limited storage and consumption credits. Profiles costs $240 a year per 1k profiles; Enterprise Profiles costs $420 a year per 1k profiles. Flex Credits costs what you agree with the maker per 100k credits. Licenses are add-ons to a Salesforce org license.