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SPECIFICTION
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Salesforce Data 360

salesforce.com

From $20/mo WebAPI
Visit salesforce.com
Spec score 7.3 #36 of 58 in Customer Data Platforms

What it is

Salesforce Data 360 brings fragmented information from external data lakes, websites, legacy systems, and other sources into unified Customer 360 profiles for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already resides rather than moving or duplicating it. The service handles structured and unstructured data, including documents, images, and streaming events, and reconciles identities across sources. Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions. Salesforce lists more than 200 connectors spanning Salesforce clouds, MuleSoft, databases, and third-party applications. Batch ingestion and zero-copy integrations are free, while specified Data 360 actions are charged. Salesforce customers can provision it free with limited storage and consumption credits. Profiles costs $240 a year per 1k profiles; Enterprise Profiles costs $420 a year per 1k profiles. Flex Credits costs what you agree with the maker per 100k credits. Licenses are add-ons to a Salesforce org license.

Spec sheet

Purpose
Data 360 unifies fragmented data from sources such as external data lakes, websites, and legacy systems into a trusted Customer 360 profile for Salesforce applications and Agentforce.Read 4 Oct 2026 · salesforce.com
Audience
Salesforce describes Data 360 as serving teams across marketing, service, sales, and commerce, as well as AI agents.Read 4 Oct 2026 · salesforce.com
Integrations
Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps.Read 4 Oct 2026 · salesforce.com
Security
Salesforce describes Data 360 as built on Hyperforce and says its trust documentation covers service architecture, security and privacy audits and certifications, and applicable controls.Read 4 Oct 2026 · salesforce.com
Support
Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community.Read 4 Oct 2026 · salesforce.com
Activation and insights
Teams can create calculated insights, segments, and predictive models and use Flow to trigger actions from Data 360 data.Read 4 Oct 2026 · salesforce.com
Data types
Data 360 supports structured and unstructured data, including documents, images, and streaming events.Read 4 Oct 2026 · salesforce.com
Eligibility
The free provisioning offer is described for Salesforce customers, and the product page directs existing Salesforce customers to get started.Read 4 Oct 2026 · salesforce.com
Encryption
Salesforce’s security architecture page says Data 360 traffic is encrypted in transit using TLS 1.2 or higher and at rest using AES-256.Read 4 Oct 2026 · architect.salesforce.com
Free ingestion
The pricing page says batch data ingestion and zero-copy integrations are free; charges apply to specified Data 360 actions.Read 4 Oct 2026 · salesforce.com
Free provisioning
Salesforce customers can provision Data 360 for free with a limited amount of storage and consumption credits.Read 4 Oct 2026 · salesforce.com
Identity resolution
Data 360 matches and reconciles customer identities across data sources to build unified profiles.Read 4 Oct 2026 · salesforce.com
Notable limit
Data 360 licenses are add-ons to a Salesforce org license, and the Data Cloud One app does not provide access to all Data 360 features.Read 4 Oct 2026 · help.salesforce.com
Zero-copy access
Its Zero-Copy architecture provides access to data where it already lives without moving or duplicating it.Read 4 Oct 2026 · salesforce.com

Plans and prices

Profiles $240 a year Per 1k Profiles/Year Profile-building actions included · 1 Flex Credit per profile · 25 CIs and 25 Transforms · 100 Segments Read 4 Oct 2026 · salesforce.com
Enterprise Profiles $420 a year Per 1k Profiles/Year Includes Profiles · 2 Flex Credits per profile · 100 CIs and 100 Transforms · 500 Segments · Data Masking and Ad Audience add-ons Read 4 Oct 2026 · salesforce.com
Flex Credits Priced on request Per 100k Flex Credits Use for any Data 360 action · Credits deducted as you perform actions · Pre-purchase, pay-go, and pre-commit options Read 4 Oct 2026 · salesforce.com

Every Salesforce Data 360 plan and price →

Strong points and limits

Strong points

  • Zero-Copy access avoids moving or duplicating data
  • Supports structured and unstructured data
  • Identity resolution creates unified profiles
  • 200+ listed connectors
  • Includes calculated insights, segments, and predictive models

Limits

  • Licenses are add-ons to a Salesforce org license
  • Data Cloud One lacks all Data 360 features
  • Paid actions can incur charges
  • Free provisioning has limited storage and credits

Who it suits

It suits marketing, service, sales, and commerce teams that need unified customer data, as well as AI agents using Salesforce information. Existing Salesforce customers are the stated audience for free provisioning.

Verdict

Data 360 combines broad data types and sources with profile unification, analysis, and activation tools. Buyers should account for org-license add-ons, usage charges, and the feature limits of Data Cloud One.

Where Specifiction places it

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