Hightouch vs Salesforce Data 360
Hightouch
hightouch.comSalesforce Data 360
salesforce.comSide by side
| Figure | Hightouch | Salesforce Data 360 |
|---|---|---|
| Price from | $350/mo | $20/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 3 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 7.3 (#36) |
| Encryption | Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256. | Salesforce’s security architecture page says Data 360 traffic is encrypted in transit using TLS 1.2 or higher and at rest using AES-256. |
| Identity Resolution | The Composable CDP product set includes Identity Resolution for stitching customer profiles. | Data 360 matches and reconciles customer identities across data sources to build unified profiles. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Salesforce describes Data 360 as built on Hyperforce and says its trust documentation covers service architecture, security and privacy audits and certifications, and applicable controls. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
Salesforce Data 360
- Profiles$240 a year
- Enterprise Profiles$420 a year
- Flex CreditsPriced on request
In their own words
Salesforce Data 360
Salesforce Data 360 brings fragmented information from external data lakes, websites, legacy systems, and other sources into unified Customer 360 profiles for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already resides rather than moving or duplicating it. The service handles structured and unstructured data, including documents, images, and streaming events, and reconciles identities across sources. Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions. Salesforce lists more than 200 connectors spanning Salesforce clouds, MuleSoft, databases, and third-party applications. Batch ingestion and zero-copy integrations are free, while specified Data 360 actions are charged. Salesforce customers can provision it free with limited storage and consumption credits. Profiles costs $240 a year per 1k profiles; Enterprise Profiles costs $420 a year per 1k profiles. Flex Credits costs what you agree with the maker per 100k credits. Licenses are add-ons to a Salesforce org license.