LeadSquared vs Xale
LeadSquared
leadsquared.comXale
xale.inSide by side
| Figure | LeadSquared | Xale |
|---|---|---|
| Price from | — | ₹499/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 3 |
| Spec score · Student Recruitment Software | 8.3 (#4) | 7.7 (#10) |
| Spec score · Education CRM Software | 8.3 (#7) | 7.7 (#14) |
| Automation | The pricing page lists dynamic forms, process design, and workflow automation, with unlimited workflow automation in the Sales Super plan. | The pricing page says the CRM includes 26 automation actions, with runs logged and automatic retries after failures. |
| Founded | 2013 | 2024 |
| Headquarters | Bengaluru, Karnataka, India | Kozhikode, Kerala, India |
| Integrations | The integrations directory lists 162 apps and includes categories such as analytics, CRM, email, messaging, payments, and verification. | The CRM supports WhatsApp Cloud API with Coexistence, Wati, Gallabox and UrbanChat, plus Meta Lead Ads, Gmail sending and TeleCMI cloud telephony. |
| Support | The pricing page lists business process mapping, migration, onboarding, help documentation, training, and phone and email support. | Basic includes email support with a 24-hour SLA; Pro includes priority WhatsApp and email support. |
Plans
LeadSquared
- Sales ProPriced on request
- Sales SuperPriced on request
- Marketing ProPriced on request
- Marketing SuperPriced on request
- Marketing Pro$1,200 a year
- Marketing Super$2,000 a year
- Sales Pro₹2,500 a year
- Sales Super₹5,000 a year
In their own words
LeadSquared
LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.
Xale
Xale is a CRM for study-abroad consultancies and education teams, bringing leads, university applications, calls, WhatsApp conversations and payments into one workspace. Each university application is tracked as a deal with its own stage, owner and payments. Teams can also run parallel workflows for loans, interview preparation and visa filing, assigning steps, access, ownership and follow-up to each. The CRM lists 26 automation actions, with logged runs and automatic retries after failures. Its Custom Report Builder covers leads, deals, calls, follow-ups, activity and payments, and report cells open the underlying rows. Integrations include WhatsApp Cloud API with Coexistence, Wati, Gallabox, UrbanChat, Meta Lead Ads, Gmail sending and TeleCMI cloud telephony. The iOS and Android apps support offline use and sync after reconnecting; the Android app can attach phone recordings to synced counsellor calls. Xale says it uses database-level row isolation, rotating JWT refresh tokens, bcrypt password hashing and AES-256 encryption at rest. It describes itself as GDPR and DPDP compliant, with SOC 2 Type II in progress. Plans start at ₹499/mo, with 18% GST added.